Platform holders, well known Chinese developers and indies are taking strides to develop console games to appeal to the local audience.Īs a platform holder, Sony set up its China Hero Project in 2016 to fund Chinese development for PlayStation games.
This is one of the limiting factors for growth of console gaming there. This led gamers to the grey market to purchase games that have not been released legally in China. Sackboy: A Big Adventure was granted an ISBN (publishing license) for the PS5 in China one month after the launch. The PlayStation 5 and Xbox Series X|S released in China without any titles approved at launch. While the Nintendo Switch (China ver.) has been on the market since December 2019, only 22 games have released legally for the console.
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This article looks at how increased investment in content will lead to console market growth in China, which is just one of the many drivers of growth covered in our full report. The strict regulatory environment for (all) game approvals and slim number of console games that appeal to Chinese players limit the potential of the market. Console gaming has niche popularity in China, being that Chinese gamers are very active with PC and mobile gaming. While this is impressive, it would comprise merely 2.9% of China’s total games software revenue, with the majority derived from the grey market. Console game software will generate $1.67 billion in 2025 from 24 million gamers. According to Niko’s 2021 China Console Games Market Report, the console hardware and software market (legal + grey market) is set to reach $2.5 billion in 2025. Nintendo, Sony and Microsoft launched their newest generation consoles in China, which is notable given all console hardware and software was banned in the country just seven years ago.
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